Australia is now attracting more than six million international visitors a year and the rapidly growing China market is sitting at the forefront of this growth.
Now our second largest market by volume and number one for yield, China is an enormously valuable part of your market mix.
There were 789,000 Chinese visiting Australia in the 12 months to September 2014, contributing a total of $5.5 billion to the Australian economy.
To capitalise on the importance of Chinese visitation, Restaurant & Catering Australia (R&CA), together with China Ready & Accredited have co-developed the R&C CHINA READY Welcome Program.
This is the only authoritative and tailored CHINA READY Program for the Australian restaurant and catering industry.
Under the program, Plate Rated* businesses are able to become recognised under the CHINA READY Program. The program involves:
- Undertaking a short training session (which members can do in their own time);
- Translating menus (a Chinese character sticker pack is provided to assist in maintaining menu translation), and
- Providing access to a translation service where required (stickers containing contact details are provided for placement in reservation diaries etc).
- A fee of $99 applies to cover the cost of this program.
*Plate rated businesses are those that receive a 2.5 plate rating or above in the Savour Australia Restaurant & Catering HOSTPLUS Awards for Excellence 2014 program. If you did not enter the Awards for Excellence during 2014 and would like to register for the China Ready Program you must enter into 2015 Awards for Excellence program and receive a plate rating.