The aim of the Restaurant & Catering Australia (R&CA) Digital Business Kit (DBK) is to provide tailored and industry specific information and resources to assist small to medium enterprises (SMEs) and not-for-profit organisations (NfPs) use digital and Internet-enabled platforms to improve their restaurant, cafe and/or catering businesses.
The kit, which will include five video episodes, will help build the restaurant, cafe and catering industry’s skills and knowledge to effectively engage in the digital economy and gain a competitive advantage by having a successful online presence.
Over 2015-2017 the project will also deliver subsequent teaching programs and more updated educative material that provide industry specific ‘how-to’ guides on the use of digital and Internet-enabled platforms to improve business outcomes.
In 2014-2015, the Project Manager of the DBK have provided further insight and promoted the benefits of the program at various industry events, below are two articles in regards to his talks:
The new topics that will be updated on this page in 2016 are:
- Social media and online viral campaigns to increase business exposure
- Mobile application technology and how they affect
- Case studies on successful businesses utilising technology
- Food reviews and online blogging via text and videos
- How to use technology to attract and retain talent in your business
Episode 1 – Broadband Technology
This episode is about the introduction of broadband internet and how technology can help a business to grow and prosper. The episode shows how Restaurant & Catering member Pancake Parlour in Melbourne uses broadband technology to make profit and run their day to day business operations. At the end of the episode we will explore some of the technologies available nowadays to help businesses in the Restaurant & Catering industry succeed and secure their business.
UPDATED: Every year the government will hold a Stay Smart Online week to promote online security, this year’s theme is “Your Business is your business”. Please feel free to read collateral and learning manuals on how to stay safe online here: https://www.communications.gov.au/what-we-do/internet/stay-smart-online/sso-week
Episode 2 – Teleworking
This episode is about how technology can help businesses utilise teleworking to their advantage. The episode shows how Restaurant and Catering members Garfish and Outback Steakhouse uses technology to enable stakeholders to work remotely as well as providing the environment for customers to telework at their premises.
The project’s second module ‘How teleworking can help run your business’ was released in November 2013 to help increase awareness and practice in Teleworking.
Telework is the practice of working remotely on a scheduled or regular basis while using ICT to stay connected to the office or business. In the restaurant & catering industry, teleworking will allow and enable restaurant and catering business owners to remotely manage their businesses (In many cases, multiple sites across the nation) whilst not being at their premises, as well as providing their premises to patrons to telework in.
Teleworking forms an important part of the flexible work practices that are reshaping organisational cultures. These work practices are being demanded by employees and offered by employers to bring about a better work-life balance for employees, while at the same time increasing productivity and engagement. Driving this demand are issues around social inclusion, including the increasing incidence of two-income working families, single parent participation in the workforce, employees transitioning to retirement, and the importance of meeting the needs of people disadvantaged by disability, location and/or carer responsibilities.
Social and environmental benefits of telework include helping to reduce urban congestion and pressure on transport infrastructure in our major cities, as well as increasing access to employment for people presently disadvantaged by location, disability, and age and/or carer responsibilities.
Episode 3 – Increasing Customer Spend
This episode is about how technology can help businesses increase customer spend. The episode shows how Restaurant and Catering member Mizuya Japanese Restaurant & Karaoke uses technology to attract and retain customers, you will be amazed at how innovative a business can be in this day and age. At the end of the episode we will explore some of the technologies available nowadays to help businesses in the Restaurant and Catering industry succeed and increase customer spending.
Episode 4 – Business to Business
This episode is about how technology can help businesses work with each other and create efficiency and competitive advantages. The episode shows how Restaurant and Catering member Sydney Fish Markets uses technology to enhance their relationship and process with their customers, you will see how exciting business to business dealings can get presently and in the future. At the end of the video we will explore some of the technologies available nowadays to help businesses in the Restaurant and Catering industry succeed in working with other businesses.
Episode 5 – Video Conferencing
This episode is about how video conferencing technology can help businesses. The episode shows how Restaurant and Catering member Sferas Group uses video conferencing technology to enable their customers to conduct business at their venue. At the end of the episode we will explore video conferencing technologies available nowadays to help businesses in the Restaurant and Catering industry succeed.
|Digital Business Kit Trailer
R&CA has launched four of its five episodes to inspire you to gain a digital advantage over your competitors. Click on thered PLAY button to watch the trailer. For the four full episodes and to find out more CLICK HERE
|H&L Australia support your digital needs
Click on the blue picture to see how H&L Australia can delivery your digital needs with a range of products. For further information CLICK HERE
|Connect with your customers
Make sure your digital marketing strategies are in place and stand out from the crowd. Find out 11 tips to get more bums on seats by CLICKING HERE
|Don’t Worry Be Appy!
Find out how Bidvest can help you satisfy the growing demand for mobile ordering with the award winning Bidvest Direct App. Read more…
|Use technology to improve customer experience
In this competitive market, customer service built on a foundation of technology could be the key difference your business needs. Find out how you can gain a clear advantage over competitors with CommBank.Read more…
|Discover Hospitality serves up staff, training & supportDiscoverhospitality.com is a one stop shop for all of your staff and training needs. CLICK HERE to see what the re-vamped website can offer you, such as FREEadvertisements to find the perfect staff for your business.|
|Promote your business to the world!
More than 250 food and wine businesses have been profiled on the Restaurant Australia online hub. Don’t miss your chance to showcase your business to a global audience of millions.Read more…
|Free & easy marketing Promote your business for FREE by following five simple steps on social media. Savour Australia and Tourism Australia are here to help you market your dining experiences for free and minimal effort!
The project is funded by the Department of Industry, Innovation and Science.
Contact us for more information!