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RecycleMe™ Cups are a revolution

Across Australia and New Zealand, approximately one billion paper cups are added to landfill every year. That’s at least 43 cups for every adult in the two coffee-loving nations.

Australian packaging manufacturer Detpak recently announced its commitment to reducing the amount of landfill caused by takeaway coffee cups by revolutionising paper cups themselves.

Most coffee cups feature a waterproof plastic lining which makes them unable to be easily recycled.  According to Detpak Group Marketing Manager Shane Fuller, changing the lining could be the key to changing the recyclability of cups.

“The reason cups get sent to landfill is because it’s too time-consuming and costly for recyclers to separate the plastic lining from the board. That’s why at Detpak, we’ve been working proactively for 18 months on a long-term solution that will allow paper cups to be recycled through common paper and board recycling processes,” Mr. Fuller said.

Detpak has partnered with American company, Smart Planet Technologies, to release a new cup lining that is easy to recycle through existing channels. Detpak will soon release a range of paper cups with this lining, branded RecycleMe™.

The newly engineered lining means the cup is still waterproof, but the lining can be separated from the cardboard much more easily. This allows the cups to be put through traditional paper and board recycling channels.

For ease of consumer identification, RecycleMe™ cups will feature distinctive blue imagery and clear messaging about disposal. Detpak will be conducting in-market trials in the next three months.

“To successfully bring RecycleMe™ cups to market, we need buy-in from a range of stakeholders. We’re teaming with recyclers, councils and other organisations committed to reducing the number of coffee cups sent to landfill,” said Mr. Fuller.

He encouraged anyone wanting to find out more or  to register their interest in participating in future trials to visit http://www.detpak.com/new-to-detpak/ .