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Melbourne LIVE: Making Melbourne the most visitable

Most liveable city in the world. It’s an accolade that Melbourne’s residents and industries wear with pride.  However from Destination Melbourne’s perspective, it’s important to balance liveability with ‘visitability’. That is, working behind the scenes with the tourism industry to create a seamless and enjoyable visitor experience that also creates a positive impact on the destination’s economy, environment and community.

The Melbourne LIVE Tourism Forum will delve into these pressing issues and more on 15 June 2017. Now in its second year, the full-day conference boasts a program of globally recognised speakers presenting on sustainability, business resilience and smart leadership.

The restaurant and catering sector is a vital and growing part of Melbourne’s visitor economy, with many operators demonstrating an interest in the issues that Melbourne LIVE will cover.

Destination Melbourne CEO Laura Cavallo says, “This year’s theme is titled ‘Think About It’, and encourages industry leaders to consider the impact of our industry on destination and plan for wise growth”.

As Melbourne’s independent tourism organisation, Destination Melbourne offers a range of industry development initiatives that empower Melbourne’s visitor industry to excel.

Melbourne LIVE is like going behind the scenes and finding out what really makes Melbourne so liveable, so visitable.  It’s a truly dynamic event, with last year’s inaugural Melbourne LIVE attracting rave reviews.

“Speakers were of high calibre and planted thought provoking seeds.”
Brendan Sanders, Melbourne Cricket Club

“Great content and blend of speakers. Just do the same again and I’ll be there”
Tim Bracher, Yarra River Business Association

This year, Signe Jungersted, Director of Development at Wonderful Copenhagen will reveal why she thinks this is the end of tourism as we know it.  Don’t panic, it’s not as bad as it sounds! Signe Jungersted is here from Copenhagen to show us exactly why tourism is changing, and what it could mean for Melbourne. She has a lot of insights into how businesses can grow, thrive and really benefit from what she calls ‘localhood’ as society changes.

At Melbourne LIVE, we’ll meet former Lonely Planet Chief, Gus Balbontin as well as Jon Dee,

the man to founded and steered Planet Ark for 15 years.  As the author of two business guidebooks, Jon knows how to make your company tick. Hear the key things you can do to make your business more sustainable.

This year’s theme urges you to ‘Think About It’:

  • Think about how you can become a smart and innovative leader;
  • Think about the benefits to your bottom line from energy and resource efficiency;
  • Think about how we can preserve our authentic experiences;
  • Think about how to develop resilience strategies and sustain growth;
  • Think about tourism’s impact on our destination and community.

If you are doing business in Melbourne, then sustainability must be a priority. Let’s look at how we market for growth and how our growth impacts the market.

15 June at the RACV City Club. Bookings and full program: http://live.destination.melbourne/

Melbourne LIVE is proudly supported by Principal Partner, Transport for Victoria.