Word of mouth

Beg to differ

How do you establish a point of difference when you’re in a “destination” location for your style of restaurant?

Finding a recognisable point of difference is vital for restaurateurs in an overcrowded market, writes Andrew Mckenzie. If you search for Thai food on the Newtown precinct website, you’ll find 27 options—most along the single strip of King Street and […]

Spread the word

Roger Fowler (pictured) of The Stokehouse believes offering the right mix of services, food, drinks and atmosphere keeps people coming back.

If there’s universal agreement that positive word of mouth is the best marketing ploy for any restaurant, how do you measure its effectiveness? Miles Clarke reports. With the exception of restaurants that cater mostly for business travellers or tourists, the […]

Working the room

Kathy Kitt of Lenzerheide in Adelaide, says everyone on the floor takes responsibility for the overall service.

If you want your customers to return to your restaurant, you need to ensure that standards meet the expectations of the clientele. Miles Clarke reports. Consistency is everything if your business is to prosper and the host on the floor […]

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