niche marketing

Perfect fit

Ed Thomson loves a challenge: “We have to guarantee our reputation stays at that high level,” she says of her niche catering operation, Ed Dixon Design.

Some caterers have discovered that limiting their appeal to just one niche of the market makes for good business. John Burfitt reports. It is a general rule of any business that to succeed, you need to know your market and […]

Finding a niche

High tea and Georgian architecture is on the menu at Ravensthorpe on the NSW South Coast.

Niche marketing goes against the grain of appealing to the widest audience possible, but does it make up for it in better customers? Sharon Aris investigates. If you want to have a successful restaurant—or any good business, in fact—it makes […]

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