content marketing

Why content matters

The days of the hard sell are over. By using content marketing (which may involve cookbooks, blogs, videos and more), you can build an audience for your restaurant.

You can use your website, cookbooks, social media and more to cultivate customers, brand ambassadors and staff. It’s called content marketing, and some of our top restaurateurs are masters of it. Chris Sheedy explains Upon first visiting the website for […]

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