brand recognition

With uniform precision

Uniforms are a key part of your brand that show customers what your restaurant is all about.

What your staff wear says a lot about your business. Angela Tufvesson reveals the benefits of restaurant uniforms There’s a lot more to restaurant uniforms than functionality. Gone are the days of starched white shirts and long aprons. These days, […]

What’s in a name?

Teamwork: Restaurant Balzac sous chef Chad Muir (left) with owner and well-known restaurateur Matt Kemp.

It is a restaurant’s most precious and easily recognisable asset. And, as Miles Clarke discovers, the one that is also most easily tarnished. In many cases it’s a single word—Aria, Rockpool, Nobu, Guillaume, Mosimann—but it’s enough to prompt a booking […]

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