Sometimes, looks do matter

MoffatFriends73965_PPYour food makes a statement. Why shouldn’t your kitchen?

Until recently, the design of heavy-duty, commercial kitchens has focused largely on performance; on providing the ultimate convenience and functionality, and being modular enough to suit the specific needs of every kitchen. While aesthetics have always been a priority, most manufacturers have typically played it safe—opting for neutral, practical and industrial designs that blend seamlessly into any restaurant environment.

Now, Moffat has changed the rules of heavy-duty kitchen design forever with their remarkable Waldorf Bold range. This high performing offering has all the equipment, power and innovation you would expect from Moffat—but with a sleek, new aesthetic twist.

Designed for innovative chefs who want their kitchen to look the part, the Waldorf Bold range is available in three striking colours: deep burgundy, chilli red and dramatic black. From every angle, the lines are sleek, seductive and sophisticated—right down to the custom plinth mounting. An impervious enamel surface has been applied to all non-functioning stainless steel pieces, to give the overall solution a refined edge—without imposing on usability.

Importantly, despite its supermodel looks, the appeal of Waldorf Bold is anything but superficial. This new range also impresses in terms of functionality, and enhances the Waldorf 800 Series’ highly regarded speed, power and efficiency.

According to Michael Lillico, Moffat’s General Manager of Sales and Marketing, this daring range is all about bringing colour and fun back into the kitchen.

“It’s about restaurateurs and business people being able to make a choice about how they want their business to be seen. This release is all about choice. Moffat gives operators the ability to tailor and personalise their commercial kitchen, so they can have a design that represents their business”, he says.

“Offering Waldorf Bold should give more reason for restaurateurs to bring the Moffat cooking equipment to the front of house”, he adds.

Indeed, with many contemporary restaurants opting for an open-plan layout where the kitchen is literally on display, Waldorf Bold enables restaurateurs to showcase their kitchen with true confidence, and actively involve customers in the entire food experience.

So if your kitchen needs to attract and enthral—as well as perform—why not make a bold choice and come and visit us at Fine Foods this year Stand HE14 and view our Chilli Red Waldorf Bold line up

Visit for more information, or call 1800 023 953 to speak to a sales representative who can identify a solution that’s right for your business.

This great content is produced for members of the Restaurant & Catering Association. Find out about becoming a member here.

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