Shop small


Shop Small is the movement dedicated to supporting small neighbourhood businesses, such as independent restaurant and catering businesses, that are so vital to their local communities.

Last November, Shop Small motivated tens of thousands of American Express Card members to go out and spend with local businesses. By the end of the month, over 3.8 million transactions1 had been recorded.

Shop Small has proven it’s a way to generate support for the small business sector. And this year, we will run TWO events on the 17 and 18 September, as well as our usual November event, this time from 31 October to 13 November2.

Small businesses are likely to see a general increase in people wanting to support their local community by shopping small.

However, small businesses who accept their customers’ American Express Cards and participate in the Shop Small movement enjoy great advantages:

• They’re featured on the Shop Small Map, which prospective customers use to locate American Express-accepting Merchants. Last November, there were over one million visits to

• They can attract customers searching online by creating a complimentary personalised Shop Small ad that American Express promotes in your area4.

Footnotes: 1. Shop Small statistics based on American Express internal data from the Shop Small 2015 campaign in November 2015. 2. Subject to change, find out more here: 3. Shop Small statistics based on American Express internal data from the Shop Small 2015 campaign in November 2015. 4. Refer to full Online Ad Creator Program terms and conditions here:

This great content is produced for members of the Restaurant & Catering Association. Find out about becoming a member here.

Restaurant & Catering magazine and its associated website is published by Engage Media. All material is protected by copyright and may not be reproduced in any form without prior written permission. Explore how our content marketing agency can help grow your business at Engage Content or at

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