By the volume of mail we can tell its awards season again, and we’re working to make awards more rewarding
Well, it’s that time of year again when our fax machines, emails and post boxes are jam-packed with entries for the Awards for Excellence! It is great to see so many restaurants, cafes and caterers keen to show what a good job they are doing.
The Awards really are the centrepiece of our promotion of the industry. With the plate ratings and the awards judging, the industry has set the benchmark for the promotion of high-quality businesses to Australia’s restaurant consumers. Restaurant & Catering has a consumer strategy now in place to promote the awards and ratings to the community at large.
We now have a strong database of consumers that we will communicate with each month, to get them to eat out more often, and spend more when they do! This is an important role for R&C to play. Generating additional demand for the industry is part of making restaurants, cafes and caterers more viable.
There is also a real push to have the Savour Australia™ Plate Ratings part of the Australian Tourism Quality Program, TQUAL. This program was recently launched by the Minister for Tourism, the Hon. Martin Ferguson AM. We are now working to include the Savour Scheme under this banner. Good luck to all the entrants in the Awards—judges will be visiting your business some time soon!
CEO, Restaurant & Catering