New research by internet domain registrar GoDaddy has found that almost two in five Australian workers feel dissatisfied with their current job, while a further one in three are considering quitting their job to start their own business in 2020.
Over one in three of all respondents said that increased earning potential was their primary motivation to start a business this year, followed by an improved work-life balance and the ability to pursue a passion.
Among those considering starting their own business this year, retail and service-based industries are the most popular: retail (13 per cent), hospitality (nine per cent) and IT ( eight per cent).
“Many people romanticise about starting their own business, whether it be to increase their earning potential or achieve a better work-life balance, as our data suggests,” said Jill Schoolenberg, Regional President for Australia, Canada and Latin America at GoDaddy.
“Yet, starting a business from the ground up may seem challenging, and that’s why, at GoDaddy, we strive to provide tools, like our Websites + Marketing suite, to help Aussie small business owners and entrepreneurs feel more empowered as they embark on their entrepreneurial journeys online.”