Restaurant & Catering Australia (R&CA), the peak national organisation representing the interests of Australia’s 35,000 restaurateurs, caterers and cafe operators, has launched the first phone app of its kind to allow consumers to search for a local dish, rather than a cuisine.
Savour was launched at the inaugural Restaurant Industry Summit at the Noosa International Food & Wine Festival. It was created by concerned industry leaders to address critical issues in the hospitality industry, such as escalating operating costs and the lack of digital knowledge.
R&CA chief executive officer John Hart believes the time has come for a collaborative effort to effect positive change for the future. “As diners become increasingly tech-savvy, restaurants need to do the same in order to manage and engage with customers.
“The Savour app is a free, user-friendly tool that the Association has made available to allow the hospitality industry to embrace and reap the rewards of the digital age,” said Hart.
Restaurant and cafe operators are encouraged to get involved by posting photos of their dishes with hashtags that describe the ingredients. Consumers can search for the dish and/or its ingredients such as ‘beef burger’. They can also snap, post, rate and share their dishes among other Savour users and their social media networks.
“Operators should encourage customers to download the app, so they can find the industry’s top and newest signature dishes,” said Hart. “If you were a 2013 Restaurant & Catering HOSTPLUS Awards for Excellence entrant, photos of your dishes will automatically display your plate rating.”
Available on iPhones, Savour can be downloaded at http://apple.co/1KMamJd. For more details, visit one of Australia’s largest restaurant booking directories, www.savouraustralia.com.au. And join the foodie conversation on social media at Savour Australia #savouraus.