Thanks to the RACE judging system, our national awards are a true reflection of excellence
The finale of the 2011 awards season will be upon us this month. With preparations for the national awards in full swing as I write, we are surrounded with the usual bevy of great quality new restaurants and caterers that are hoping to pull off the national title.
The unfortunate thing is that there is only one winner in each category and the difference between the winner and the others is often a very fine margin. In many regions this year the number of nominations was higher than ever before. This is great for establishing a quality field, but it also means that there may be more disappointed members that have not won their categories. The competition this year was very fierce and I hope that all the entrants can take heart at their success in being a finalists. The RACE system held up very well again this year. The system does judge the performance in the business on the day of judging, however most judges get a good feel for the customer experience and the 55 criteria ensure that this is consistent. Congratulation to all awards entrants and thanks to our team of judges that have done a great job of assessing over 2,000 restaurants, cafes and caterers.
CEO, Restaurant & Catering