Play your cards right

A new website can help you gain critical information about growing your business. And it’s all thanks to credit cards.

Who can remember the last time a customer covered the bill with a fistful of cash? I certainly can’t. For many in our game, we have come close to the reality of a cashless society. But what does it mean for our industry?

Apart from the convenience for the customer of paying by card, it also means that for us, there is the opportunity to access an as-yet untapped stream of consumer data and insights.

Restaurant & Catering Australia has been working hand-in-hand with American Express to ensure our industry is in a position to capitalise on the information advantage that card data can provide. The main result is the creation of The Private Room, a website designed to help restaurateurs and caterers run and grow their businesses. The Private Room allows the businesses that utilise its complimentary membership to benefit from a range of features that include a new, lower merchant service fee, and the ability to access a range of tailored and current industry intelligence. From personal experience, it is fair to say that, at one time or another, all business owners have wished for a crystal ball that allows them an insight into the dining habits of customers and the trends that may affect our industry. It is pleasing to know that the hard work of R&CA has paid off in American Express’s decision to grant the industry access to relevant and timely data. Now it’s up to us to take advantage of, and embrace, this new method of accessing consumer-based information.

Peter Doyle
President, Restaurant & Catering  Australia

This great content is produced for members of the Restaurant & Catering Association. Find out about becoming a member here.

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