IN A NUTSHELL
A new flavour of cordial to add zest to your drinks menu.
Bickford’s Pink Grapefruit Cordial is one of three bespoke flavours that were previously exclusive to Qantas, having started life as the ‘welcome drink’ on the airline’s international flights. The popularity of grapefruit continues to grow in both food and beverage industries, according to Bickford’s senior brand manager, Hugh McIntosh, with its uniquely zesty fruit driven flavour offering naturally abundant taste and exceptional pairings with other contemporary flavours and ingredients. “Hand blended with 25 per cent grapefruit juice and only natural colours and flavours, our latest flavour creates a tangy, balanced refreshment simply with the addition of still or sparkling water” said McIntosh.
WHERE TO GET IT
Bickford’s Pink Grapefruit Cordial is currently available through select IGAs, Foodlands and other independent retailers with national distribution through the national major groups planned for the second half of 2016.