Oh what a night!

The very best of what Savour promotes to the public was well represented in one magical night.

More than 500 people in a capacity crowd celebrating the presentation of Restaurant and Caterer of the Year! Congratulations to ezard and The Cowrie Exclusive & Corporate Catering.

The old adage that you get out what you put in is all too true where the awards are concerned.  If you were a winner or finalist in the National Awards I urge you to use the goodies in the pack that came with your plaque.

The more you promote your win the more business you will get in return.  The decals and other forms of promotional material will help you make a start.  Please use the Savour Australia logo in your promotion.  This will help tie your message to our generic promotion in the Food & Wine Atlas of Australia, on CitySearch and through our podcast of the awards.

There are many more good things to come with Savour. We are working on a Savour gift card, a Savour online guide and Savour vouchers for tourists. The more we all get the brand out in the market, the more return restaurants and caterers will get, including your business.

Another often-used phrase—the sum of the component parts is less than the whole—is certainly true for Savour.  We will achieve a far greater positive outcome if we all put in to make Savour Australia a recognised Australian brand.

John Hart
CEO, Restaurant & Catering Australia

This great content is produced for members of the Restaurant & Catering Association. Find out about becoming a member here.

Restaurant & Catering magazine and its associated website is published by Engage Media. All material is protected by copyright and may not be reproduced in any form without prior written permission. Explore how our content marketing agency can help grow your business at Engage Content or at YourBlogPosts.com.

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