NUTELLA® launches 1kg Piping Bag

This article is sponsored content brought to you by Ferrero.

Efficiency the most important thing in Australian and New Zealand kitchens

NUTELLA® has launched a 1kg Piping Bag designed specifically for the foodservice market, which allows bakers and chefs to pipe NUTELLA® easily and quickly without having to first spoon it into a piping bag.

The new product has been launched in response to new research revealing efficiency in the kitchen is the most important consideration for bakers and chefs.

Commissioned by Ferrero Foodservice, a survey of over 500 Australian chefs, café works and bakers found that 73 per cent of responses indicated that getting good-quality meals and products out on time to keep customers happy was front of mind in the foodservice industry.

“Overwhelming customer feedback told us that piping NUTELLA® allows real creativity and innovation in the kitchen but often our busy chefs and bakers don’t have the resources to waste time spooning NUTELLA® out of a tub into a piping bag,” said Jodie Tripodi, National Sales Manager Foodservice, Ferrero Australia & New Zealand.

“With this in mind, we developed a piping bag that allows chefs and bakers to just snip off the end and start piping without any mess or fuss.”

The piping bag is the second foodservice innovation from NUTELLA® and Ferrero Foodservice after the NUTELLA® 25g Mini Jar which has proven very popular with cafés.

Over 40 per cent of respondents also said having something new to experiment with in the kitchen to create original dishes was valuable.

“We know chefs and bakers love to experiment in the kitchen with new dishes and products. Time-poor chefs and bakers will be pleased to know the new piping bag allows them to get creative easily as the the new NUTELLA® Piping Bag innovation is delivered ready to go,” said Tripodi.

The new foodservice specific piping bags are available from foodservice wholesalers from May and still contain the recipe that cafés, bakeries, patisseries and restaurants around the country know and love.

To order the NUTELLA® 1kg Piping Bag, please contact your local foodservice distributor. For more information on NUTELLA® foodservice, please visit or

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