Hospitality gets social

If they're looking at your restaurant's website, you're a step ahead of the rest.

If they’re looking at your restaurant’s website, you’re a step ahead of the rest.

A new Social Media award has been introduced to this year’s Savour Australia Restaurant & Catering HOSTPLUS Awards for Excellence, which will award the business with the most Facebook and / or Twitter likes.

It’s hoped this will encourage you to embrace social media with ABS statistics revealing just over 30 percent of food services are found on social media.

Those who can be found on social media are one step ahead of the rest with a survey undertaken in May 2013 by BIS Sharpnel revealing about one-third of Australians search for dining options online.

There’s still time to launch businesses on social media and be in the running for the Social Media award with the number of likes and followers being determined on Thursday 1 May.

The Social Media award is among numerous restaurant and catering award categories that are now open for nominations and will be judged by industry in one of the most dependable award systems.

But be quick: catering nominations close at the end of this month.

You can also get involved by voting for your favourite restaurant or cafe to give them the chance to win the Consumer Vote – simply fill out a few details at http://savour.wufoo.com/forms/savour-australia-consumer-vote-competition/. Make sure you ask your customers to vote for you too—and give them that same link.

The Savour Australia awards system drives professionalism and high standards across the country and now the new Social Media award, R&CA aims to help industry recognise the importance of being easily accessible to the public.

The association is also compiling a Digital Business Kit to assist businesses build a successful online presence. The project’s first module ‘How teleworking can help run your business’, which was released in November 2013, can be found on our website via the Digital Business Kit tab. The remaining five DVDs, which will be released by June 2014, include:

< The Internet and the Restaurant & Catering Industry

< Increasing Customer Spend through Internet Technologies

< The Internet Making Business Better

< The Internet and the conference market.

This great content is produced for members of the Restaurant & Catering Association. Find out about becoming a member here.

Restaurant & Catering magazine and its associated website is published by Engage Media. All material is protected by copyright and may not be reproduced in any form without prior written permission. Explore how our content marketing agency can help grow your business at Engage Content or at YourBlogPosts.com.

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