Melbourne-based Doshii has raised seed financing from Reinventure to accelerate its growth as the only Australian middleware API connecting a marketplace of retail and hospitality apps directly with POS companies.
Doshii is a middleware (API) platform that connects apps and payments devices to Point of Sale (POS) terminals. Using Doshii, merchants can seamlessly access third party applications required to run their business, including payments/pay at table devices, order-ahead, reservations, loyalty, rostering, accounting, and analytics.
Increasingly, financial services are being seamlessly embedded into consumer and SME experiences, a trend known as the ‘Uber experience’. However, while consumers of many hospitality and retail apps are getting the Uber passenger experience, retailers and hospitality venues are left with increasing complexity and clutter as they input orders and payments into multiple systems across multiple devices.
“It simply isn’t viable for the enormous number of apps in market to integrate with hundreds of POS companies on the other side. Doshii solves this problem,’ said Doshii’s general manger of Australia, David Engel, referring to the company’s seamless integration of retail and hospitality apps with their preferred POS and payments terminals. Doshii also revenue-shares with POS companies that are connected to its platform as well as reduces the ongoing costs for POS companies of integrating with multiple different apps or payment products.
Through its partnerships with Impos and a range of other large Australian POS, Doshii has been able to integrate its app network into over 4,800 venues with potential annual transaction volume in excess of $8.5bn and growing as more POS integrate to Doshii.
Further, with the New Payments Platform set for release later this year, Doshii users will benefit by being able to pass rich order data from all channels through the POS to the payments terminal.
It is envisaged the Reinventure investment will cement Doshii’s independence, and fund sales growth and further product development.