Don’t sweat it; it’s as easy as ice blends

The hot weather has a big impact on Australian consumers’ eating and drinking habits.

Iced beverages, for example, perform exceptionally well, with an average annual servings growth of 13 per cent in the past six years, according to market research company NPD.

In fact, the iced beverages category (iced coffees, frappes, frozen drinks and smoothies) has seen average purchase consumption doubling in the same period.

Consider these facts:

  • Nearly one in two Australians purchase a cold drink from a commercial outlet every day.
  • The main consumer for iced beverages is under 35s, making up 66 per cent of all purchases.
  • Three out of four iced beverages are purchased as an accompaniment to food.
  • Key opportunities are evident around all snacking occasions and lunch.

In response to these trend insights, category innovator Nestlé Professional Beverage Solutions has developed Nestlé SJORA and UNCLE TOBYS Easy Ice Blends range of 15-second smoothies, frappes and crushes.

The range contains no artificial flavours or colours, and boasts 75g of real fruit in every cup. Easy Ice Blends come in four options: Berry Crush, Banana Oat, Mango and the new taste sensation, Pine Lime Coconut.

A blender, freezer space and water is all that is necessary to serve up a delicious iced drink in three easy steps: add 1 full tray of frozen product with 200ml tap water, blend for 15 seconds and serve.

For more information, contact Anu Hodge on 02 8756 2264 or beveragesolutions.marketing@au.nestle.com

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