The latest figures from the annual Dimmi Australian Dining Index (DADI) have thrown up some interesting results. The data showed that the number of bookings year on year increased by over 100 per cent which was complemented by growth in the industry overall. Perhaps most significantly, 68 per cent of diners now use their mobile device when making a restaurant booking. Although such a result isn’t entirely unexpected given the saturation of smart-phones, it still underscores the importance of digital technology for cafés and restaurants in getting customers through the door.
As the industry faces a growing number of businesses competing for a smaller slice of the pie, cafés and restaurants need to use every tool in their arsenal to remain profitable. This includes making the most of digital platforms and appealing to a wide cross-section of consumers who have more information than ever at their disposal when making decisions about where to eat. In a few short years, booking and menu apps—and social media—have become a permanent feature of Australia’s culinary landscape. Businesses who fail to take advantage of these new methods of customer engagement risk being left behind as the digital dining revolution shows no sign of slowing down.
Juliana Payne, CEO
Restaurant & Catering Australia