Digital dining

The latest figures from the annual Dimmi Australian Dining Index (DADI) have thrown up some interesting results. The data showed that the number of bookings year on year increased by over 100 per cent which was complemented by growth in the industry overall. Perhaps most significantly, 68 per cent of diners now use their mobile device when making a restaurant booking. Although such a result isn’t entirely unexpected given the saturation of smart-phones, it still underscores the importance of digital technology for cafés and restaurants in getting customers through the door.

As the industry faces a growing number of businesses competing for a smaller slice of the pie, cafés and restaurants need to use every tool in their arsenal to remain profitable. This includes making the most of digital platforms and appealing to a wide cross-section of consumers who have more information than ever at their disposal when making decisions about where to eat. In a few short years, booking and menu apps—and social media—have become a permanent feature of Australia’s culinary landscape. Businesses who fail to take advantage of these new methods of customer engagement risk being left behind as the digital dining revolution shows no sign of slowing down.

Juliana Payne, CEO
Restaurant & Catering Australia

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1 Comment

  1. By highlighting the agility needed to stay not only competitive but relevant in today’s hospo market has hit the nail on the head. The hospitality industry, like the tech industry, is changing at an alarming (and exciting) rate. Although this article is not surprising, the warnings must be acknowledged for a business to remain viable in such an evolutionary business environment. Keep up, or get left behind.

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