Delivering bold performance in an ever-changing world

POS system

H&L CEO Burt Admiraal

This article is sponsored content brought to you by H&L Australia.

An effective POS system is at the heart of effective hospitality management

As technology bounds forward, it is essential that your point of sale (POS) system is up to date. This is where your business and the customer interact, and it needs to be an enjoyable and smooth experience for both parties.

H&L is a company that has been providing system solutions for hospitality businesses in Australia for more than 30 years. “Client expectations regarding POS are changing rapidly,” says H&L Chief Executive Officer Burt Admiraal, who has integrated POS solutions into a range of businesses. “Businesses must respond or get left behind.”

Keeping up to date with the hospitality industry’s changing landscape, Admiraal reveals four POS trends to embrace in 2018.

1. Home delivery

Restaurants who sign up with delivery systems, such as Deliveroo, Uber Eats and Menulog, often have different terminals to take orders from the range of delivery companies.

It means another system is needed to manage the finances. It can all seem way too hard and the hardware takes up valuable space behind the counter. “We can provide a gateway portal called DOSHII that caters for multiple applications, be they order ahead, payment, reservations or preauthorisation,” says Admiraal.

With one piece of hardware, restaurants can manage the entire process from order to payment. It also allows the business to sign up for all delivery systems.

2. Bookings and payments

A restaurant or cafe also needs to cast a wide net regarding reservations and booking ahead. A unique idea is a system where a consumer books ahead and pays a small deposit.

“It’s frustrating for busy restaurants when guests don’t turn up,” says Admiraal. “It has a huge impact on the restaurant. I think we need to empower restaurants to say, ‘I’m happy to give you 110 per cent service, but please guarantee that you’re going to turn up.’”

3. Book and order ahead

If a customer has a small timeframe, then technology can enable them to book and order ahead. It may be for a quick lunch or a business meeting but ordering at the same time as booking means the meal arrives in a timely fashion. “This is a huge advantage for busy customers, particularly during business lunches. Diners don’t have to spend 15 minutes looking at the menu. All the menu decisions are already locked in,” says Admiraal.

4. Order drinks from the table

Bars and pubs with table service can let customers order and pay from where they are sitting. A barcode or QR code identifies their table and opens a facility that displays a drinks and snacks menu on their own device. People preferring to use their own device is a growing trend. They order, go to the shopping cart, pay and the waiter delivers everything to the table.

Easy management

POS should be at the forefront of the hospitality businesses. “At H&L, we have a wealth of knowledge about what businesses need to grow and succeed,” says Admiraal. “We explain how to use our products and how to manage your business. An effective POS system is at the heart of any successful hospitality establishment.”

For more information on H&Ls POS systems, visit hlaustralia.com.au/industries/restaurants-cafes-bars

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