Capitalise on the growth in non-alcoholic drinks

Beloka-image_PPAverage spend per head on food in upmarket restaurants is down eight per cent on last year, while spend on non-alcoholic drinks is up 12.5 per cent. The trend continues in Casual, Fast Casual, and QSR, with food spend down four per cent, and non-alcoholic spend up four per cent. Restaurants need to capitalise on this by offering a more appealing non-alcoholic drinks menu, and ensuring that any up-sell opportunities are taken.

Offering a premium, glass-bottled Australian water to your customers can increase customer spend by up to six dollars per head. Often the choice to have mineral water with a meal will accompany another drink choice. The fact that mineral water can command up to 300 per cent mark-up makes it very profitable.

Let’s not pretend that which water you serve will make or break a meal. It can, however, serve to enhance the meal. If you pride yourselves on sourcing local produce, and having green credentials, yet the water in your fridges is imported or packaged in PET, what does that say to your customers about the integrity
of your menu? 

With mineral-rich Beloka Water, everything from the caps, labels, and boxes are sourced from within Australia, and it is bottled using recycled glass, meaning the water not only tastes great, but is the sustainable choice too.  Furthermore, its recognition as one of only two Australian waters to be voted
a Fine Water of the World means it can command a premium price point, adding to your all-important bottom line.

For more on how to maximise your up-sell opportunities, please contact Daniel on: or +61 405 533 804.

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