Can you afford not to use Barilla’s Selezione Oro Chef?

Barilla pasta is made by chefs for chefs.

Barilla pasta is made by chefs for chefs.

Italy’s number one pasta brand—Barilla—has developed a unique range of pasta specifically for double cooking, enabling chefs to optimise their kitchen resources, while serving customers with the best pasta out of Italy. The Selezione Oro Chef range is made with carefully selected high quality durum wheat semolina, resulting in superior tasting pasta which cooks perfectly—every time.

Barilla’s Executive Chef Andrea Tranchero explains: “Selezione Oro Chef is a range of pasta designed specifically for the restaurant industry, with many advantages for busy chefs”:

  • Pre-cook prior to service and then it only needs 40-60 seconds for the second cooking, making it the go-to in convenience for a busy kitchen
  • Optimal yield, even when double cooking, yielding 240g of cooked pasta for 100g of raw pasta, and less dispersion of starch than regular pasta
  • Cooks to ‘al dente’ perfection every time, thanks to the quality durum wheat semolina (13.5 per cent protein, vs 10.5 per cent in standard semolina)

“It’s a premium range, available in all the best loved Italian pasta shapes.”

Going further, Tranchero says, “As a portion of the total food cost, Barilla pasta is generally much less than 10%, but the impact on your plated dish, and more importantly on your customers’ palate, is enormous!” The example below demonstrates the cost structure in a typical Italian dish, Spaghetti ai Frutti Di Mare.

Food cost per portion for Spaghetti ai Frutti Di Mare:

Barilla Spaghetti $0.38

Seafood $4.00

Vegetables & Condiments $3.00

Total Food Cost $7.38

Estimated Menu Price $17.00

Estimated Portion Gross Profit 57%

With such reliable and superior quality, can you afford not to using Barilla’s Selezione Oro Chef pasta? Contact the following distributors for your FREE SAMPLE PACKS.

NSW: F. MAYER IMPORTS 02 9669 2211 QLD: GLOBAL FOOD & WINE 1300 362 673 VIC: F. MAYER IMPORTS 03 9372 5222 SA: FESTIVAL CITY WINE & SPIRITS 08 8349 1200 WA: EUROPEAN FOOD WHOLESALERS 08 9328 7455

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Barilla’s new range of Gluten free pasta is now available.

Did you know?

Barilla also has Gluten Free pasta. Made with a combination of corn and rice flour, and produced in a dedicated Gluten Free facility, it has the same great taste and cooking performance you’ve come to expect from Barilla.

This results in a product that delivers an ‘al dente’ texture, just like Barilla’s regular pasta, and a neutral taste to carry your delicious sauce without the common undesirable traits of other gluten free pasta, such as being gritty or gluggy.

Available in Spaghetti, Penne Rigate and Elbows varieties—ask your distributor for a free sample now.

This great content is produced for members of the Restaurant & Catering Association. Find out about becoming a member here.

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