Australian small businesses benefitting from NBN rollout

NBNXero Small Business Insights and AlphaBeta have teamed up to quantify the impact of the NBN, the biggest infrastructure project in Australia’s history, on the nation’s largest employer: small businesses.

Using anonymised, aggregated data from tens of thousands of small businesses on Xero, strategic economics consultancy AlphaBeta and Xero compared business outcomes in two distinct regions: areas where NBN access was mature in 2016 and areas where the NBN had not yet arrived.

The analysis found that in 2017, small businesses in mature NBN regions grew employment by one-third more than businesses in non-NBN regions and increased revenue by almost two-thirds more.

Overall, the Digital Connectivity Report suggests small businesses and the economy are benefiting from increased access to high-speed broadband. Adding to this momentum are business apps that help automate traditionally manual tasks, from processing expenses to scheduling client appointments and rostering staff.

“Many people have been fearful the digital revolution will result in the loss of jobs,” Xero Australia managing director Trent Innes said.

“Instead, what our data suggests, is that it actually does the opposite. It’s enabling small business growth, and those that are leveraging digital the most are seeing significant benefits.”

This great content is produced for members of the Restaurant & Catering Association. Find out about becoming a member here.

Restaurant & Catering magazine and its associated website is published by Engage Media. All material is protected by copyright and may not be reproduced in any form without prior written permission. Explore how our content marketing agency can help grow your business at Engage Content or at YourBlogPosts.com.

Post a Comment

Your email address will not be published. Required fields are marked *

Subscribe to our newsletter

Want stories like this delivered to your inbox? FOR FREE!
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.